Technology & Communication
Social media has brought so many changes in the world. This has made public relations more challenging than before. Therefore, public managers should be wise in the way they communicate. It’s not like before when PR representatives used to be the communicators of an organization. When a manager interacts with a stakeholder, the public and the media are vulnerable to interpretation. Due to proliferation of smart devices as well as rea time reporting, PR professionals educate as well as monitor everybody in the organization. The PR should also develop crisis communication plan incase negative and embarrassing news go viral on social media (Valentini, 2018). Gathering information and Social Media There have been changes on the way communicators gather their information. The Communicators show several ways that they gather information. Information is all over the internet so they can find information from googling or from social media platforms. Magazines, blogs and New