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Final Project Submission - Completed Blog

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Digital Technology and Communication Communication in the 21st century has gradually enhanced and changed how people around the globe interact and connect. The change is visible in various ways, such as communication styles, authenticity, and connectivity (Neuman, 2016). The advance modes of sending messages and data regularly and instantly across the world have profoundly impacted transforming cultures, businesses, social media, and politics.   Digital Technology and Communication Field Digital technology has malformed the once immense and far reaching world into a small universal village. We have the power to interconnect with anyone, anytime, and anywhere across the globe. All barriers to communication have been lifted (Neuman, 2016). In that, technology offers platforms and devices such as the internet and mobile phones to communicate urgently and effectively.   However, the allure of the good old world has been eroded. Face to face communication has become ancient. Instea
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How technology has changed society's expectations of mass media and culture. Disruptive Technology We all agree that the internet has dealt a massive blow to the mainstream media. Revenues from advertisers are dwindling, and the firing of journalists is rising. Technology is a disruptive innovation that has completely changed how we used to view TV. TV and radio consumption is dropping. As a people, we no longer rely on them to be entertained. Now the disruptive nature of the internet is raising eyebrows among media moguls or entrepreneurs. There has been an attempt to shift to online platforms to generate revenue. Fortunately, despite the disruptive nature of the internet, it has resulted in media convergence. Radio, TV and Newspapers are now on the same platform online, provided they have the vision.   It is a painful truth that the mass media has changed completely, and it is likely to evolve further. Now, people read newspapers online. Music can be listened t
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How technology has changed society's expectations of mass media and culture. Internet creating a new platform for music consumption Gone are the days when TV and radio were everything for music lovers. The entertainment landscape has changed significantly. In the yesteryears, people relied so heavily on radio and TV to watch or listen to their best music. Today, the situation is different. People are shifting to online where they can listen to music on iTunes and YouTube. This is a new event that has rendered TV and radio secondary in terms of medium. Internet is becoming ostensibly the primary platform where people can listen to any time of music they want. YouTube and iTunes offer discretion for customers to decide what they can listen to. There is an absolute control on the playlist by listeners unlike before when DJs could control what the audience could listen to. https://www.youtube.com/watch?v=FF-iXRCgm4I Culturally, society has always favored radio and
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How technology has changed society's expectations of mass media and culture. The Internet has revolutionized the movie business Gone are days when people could sit down to catch a movie on TV. The Internet has brought serious ramifications on how we consume movie or any video content. The Internet is a real changemaker. It has changed our lives in a way that we could not fathom nearly two decades ago. Technology such as the internet has seen society witness a broad movie business. Today, with a fast and robust internet connection, it is easier to download a movie and watch it. Also, being an all-inclusive platform, the internet has allowed people of all stripes to make film and share.   Watch: https://www.cnbc.com/video/2019/02/22/how-netflix-is-disrupting-the-film-industry.html At present, it is becoming unnecessary to watch a movie at IMAX for some people. There are people with Netflix subscriptions who would prefer to watch a movie or series in the comfort
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Technology & Communication

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Social media has brought so many changes in the world.   This has made public relations more challenging than before. Therefore, public managers should be wise in the way they communicate. It’s not like before when PR representatives used to be the communicators of an organization. When a manager interacts with a stakeholder, the public and the media are vulnerable to interpretation. Due to proliferation of smart devices as well as rea time reporting, PR professionals educate as well as monitor everybody in the organization.   The PR should also develop crisis communication plan incase negative and embarrassing news go viral on social media (Valentini, 2018).   Gathering information and Social Media There have been changes on the way communicators gather their information. The Communicators show several ways that they gather information.   Information is all over the internet so they can find information from googling or from social media platforms. Magazines, blogs and New
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