Final Project Submission - Completed Blog

Digital Technology and Communication

Communication in the 21st century has gradually enhanced and changed how people around the globe interact and connect. The change is visible in various ways, such as communication styles, authenticity, and connectivity (Neuman, 2016). The advance modes of sending messages and data regularly and instantly across the world have profoundly impacted transforming cultures, businesses, social media, and politics. 

Digital Technology and Communication Field

Digital technology has malformed the once immense and far reaching world into a small universal village. We have the power to interconnect with anyone, anytime, and anywhere across the globe. All barriers to communication have been lifted (Neuman, 2016). In that, technology offers platforms and devices such as the internet and mobile phones to communicate urgently and effectively. 

However, the allure of the good old world has been eroded. Face to face communication has become ancient. Instead, people now rely on texting and mobile calls. The present-day generation lacks social and interactive skills in communication. They hardly socialize on the face-to-face communication, which has abridged the frequency of meeting and sharing ideas. It is said that in the near future, they will be entirely dependent on the internet (Neuman, 2016). Studies show that dependency on the internet increases the chances of depression and may cause one to isolate, especially when addicted to the internet. 

Digital Technology, Culture, and Audience

Digital technology is among the most innovative human-made experiments that over limits human understanding and creativity (Hand, 2016). It has apportioned a massive blow to the media culture and its audience. As revenues from internet advertisements are declining, the profession of journalism too is negatively affected. As many would term it, technology has become a disruptive innovation that has changed ultimately how people used to view media (Hand, 2016). Unlike in the past, the current generation has become highly dependent on the internet to steam news and shop. Though, digital technology has created an opportunity for entrepreneurs to invest in online marketing and advertisements. Many of the media platforms have been shifted to online. 

Personal Brand

Internet-based life is still in its infancy, but progress is continuing, and new technologies are being seen at flash speed. Organization mainly if it is specified target group includes a younger and sharper customer, can benefit from the best use of class innovation. In any case, it is also important that we judge against the promotive practice rather than the imagination of the company, the importance, and the impact of an Internet-based life appliance.

Should web-based social networking activities be taken into account without a fair consumer target, the combination would likely be subtle. Via a web-based life strategy, our brand consistently recognizes a common customer target. One fundamental approach we apply is marketing on global average to help consumer get through and into the purchasing channels.

Ethical Framework

The morals of human interchanges are a central issue in advanced innovation. The powers and maltreatment of discourse and composing have been viewed as central in banter around the idea of truth and reality, class, and equity (Sage, Anthony & Hitchcock, 2019). 

As an issue of social equity, it requires;

• Evenhanded access
• Continuous discourse over the individual and aggregate outcomes of regular activities and trades with computerized assets and internet-based life
• The primary assessment of the semantic substance of the advanced chronicle and how these might depict the world
• The utilization of digital media for the trading of thoughts, perspectives, and assets as a significant aspect of a productive urban and network commitment.

Emerging Business Models

The move from simple to advanced technology, together with the development of an organized society, has significantly changed the work process and business models of media organizations (Li, 2018).  Business models are related to mechanical creation at an elementary level, but the models are fundamentally distinct from the invention. They define the Action Plan as a mechanism to understand who the customer is (or is), to communicate with their needs and to provide enforcement and to change the interest (Li, 2018).

The recent business models include; 

• Content marketing models

Content marketing uses content as an instrument to sell some other product or service that you make money from. Content marketing in the communications departments of corporations in all industries has exploded in recent years. 

• Advertisement models

In advertising, marketers create content that attracts customer's attention and then bait to show ads of brands above, below, in the background, or behind any content online so that the viewer can see it too.

• Subscription models

Subscriptions are dependent on the availability of material for a continuous period of time. It is in continuous partnership with the client, who has to opt-out of regular payments if he wants to avoid being a client. The user typically gets access to a pool of content they can use at will instead of accessing only one piece of information.

References

Blog website retrieved from: https://confessionsofacoordinator.blogspot.com/

Hand, M. (2016). Making digital cultures: Access, interactivity, and authenticity. Routledge.

Li, F. (2018). The digital transformation of business models in the creative industries: A holistic framework and emerging trends. Technovation, 102012.

Neuman, W. R. (2016). The digital difference: Media technology and the theory of communication effects. Harvard University Press.

Sage, M., Anthony, B., & Hitchcock, L. I. (2019). Navigating social and digital media for ethical and professional social work practice. The Routledge Handbook of Social Work Ethics and Values.